Hype Loop’s Advertiser Policies and Enforcement
Hype Loop is committed to fostering a healthy digital out-of-home advertising (DOOH) ecosystem that prioritizes trust, transparency, and user safety. Our comprehensive policies are designed to ensure a positive experience for users, advertisers, and publishers while also upholding legal and ethical standards. This guide serves to help you understand and adhere to Hype Loop’s advertising policies, which are crucial for creating effective and compliant DOOH ad campaigns.
Prohibited Content
What you can't advertise
Prohibited Practices
Things you can't do
Restricted Content
Limited advertising areas
Editorial & Technical
Quality & technical standards
We use human evaluation to ensure that ads comply with these policies. More complex, nuanced, or severe cases are often reviewed and evaluated by our specially trained experts.
We act on content that violates our policies. This may include rejecting violating ads, so they don’t serve, as well as suspending accounts for repeat or egregious violations. We take repeat violations of our policies seriously and continue to ban the offender’s account.
We will provide you with information on our decision for any policy violation enforcement actions we take. If one of your ads is rejected, you can fix that ad and resubmit it for review. You can also appeal an account suspension decision.
Prohibited Content
Counterfeit goods
Hype Loop prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. This policy applies to the content of your ad and your website or app.
Dangerous products or services
We want to help keep people safe, so we don’t allow the promotion of some products or services that cause damage, harm, or injury.
Enabling dishonest behavior
We value honesty and fairness, so we don’t allow the promotion of products or services that are designed to enable dishonest behavior such as hacking software or academic cheating services.
Inappropriate content
We value diversity and respect for others. We don’t allow ads that display shocking content or promote hatred, intolerance, discrimination, or violence.
Prohibited Practices
Abusing the ad network
We don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our ad review processes, such as "cloaking" or promoting content containing malware.
Data collection and use
User information should be handled with care. As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate disclosures.
Misrepresentation
We strive to ensure ads are clear and honest. We don’t allow ads that deceive users by excluding relevant product information or providing misleading information about products or services.
Restricted content and features
The policies below cover content that is sometimes legally or culturally sensitive. In sensitive areas, we work hard to avoid showing these ads when and where they might be inappropriate.
Sexual content
Ads should respect user preferences and comply with legal regulations.
Alcohol
We abide by local alcohol laws and industry standards.
Copyrights
We don’t allow ads that are unauthorized to use copyrighted content.
Gambling & Games
We support responsible gambling advertising and abide by local gambling laws.
Financial Services
Our policies are designed to protect users from harmful or deceitful practices.
Healthcare & Meds
Check local regulations for healthcare and medicine advertising.
Editorial & Technical Requirements
We want to deliver ads that are engaging for users without being annoying, so we’ve developed editorial requirements to help keep your ads appealing.
Competitive Ad Placement
To ensure fair advertising practices, we reserve the right to reject/move ads that are scheduled to run in direct competitors’ places. This policy is designed to uphold fair competition.
Refund Policy
Refunds for Hype Loop Advertisers (AD LOOP INNOVATIONS PRIVATE LIMITED) are subjected to specific circumstances. Advertisers can withdraw their remaining balance from the Advertiser admin panel.
We do not guarantee ad performance or ROI and do not issue refunds for poor ad performance. Refunds may be considered for system bug-related issues affecting ad delivery.