About The Hype LoopIndia's Programmatic Outdoor Advertising Platform
Our Story
Founded in Chennai in 2024, The Hype Loop was built on a simple belief – outdoor advertising should be as easy and accessible as running an Instagram ad.
For years, outdoor advertising in India was locked behind large agency fees, long-term contracts, and minimum budgets that only large brands could afford. Local businesses, startups, and small brands had no practical way to access premium digital screens in the spaces their customers actually occupied every day.
The Hype Loop changed that. By building a self-serve programmatic platform that connects advertisers directly to screen owners – with no middlemen, no agency fees, and campaigns that go live in minutes – we made outdoor advertising accessible to every business in India.
Today, The Hype Loop powers 39,000+ digital screens across India, helping 100+ brands reach their customers in apartments, gyms, cafes, malls, corporate offices, and more. We are building the infrastructure for the future of outdoor advertising in India.
Our Network
The Hype Loop operates a growing digital screen network across multiple locations and venue types.
Building the infrastructure for digital outdoor advertising.
The Hype Loop aims to create the world’s most connected DOOH ecosystem, enabling advertisers, agencies, and screen owners to participate in a scalable digital advertising network.
Case Studies
See how businesses use The Hype Loop to launch their campaigns and reach audiences across our screen network.
Sowbhagya Appliances Campaign
Promoted kitchen appliance products across residential communities to increase brand visibility among nearby households.
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FirstCry Retail Store Promotion
Promoted a retail store launch across multiple locations to reach families and young parents.
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McDonald’s Promotion Campaign
Promoted limited-time offers across digital screens to increase awareness for nearby outlets.
View Case StudyStart Advertising with The Hype Loop
Launch digital outdoor advertising campaigns across The Hype Loop’s growing screen network.